Case Study

Transforming Crane's Global Service Anniversary Program

Challenge

Crane Co. faced low engagement in their global service anniversary program, with only a 65% redemption rate. Employees perceived the value of their rewards as diluted due to the legacy business model, which embedded margins into the cost of gifts. Additionally, the program was heavily North America-centric, offering limited gift choices that lacked cultural relevance across their diverse global workforce.

Our Solution

To enhance employee engagement and satisfaction, we:

Expanded the program to 20+ countries, ensuring employees worldwide received meaningful and culturally relevant gifts.
Provided transparent pricing, offering gifts at cost to maximize perceived value.
Curated highly desirable rewards that resonated with employees across all service anniversary milestones.

Results

Boosted redemption rates from 65% to 85% —a significant increase in employee participation and appreciation.
Strengthened global engagement, making every employee feel valued, no matter where they are.

This transformation reinforced Crane's commitment to recognizing and celebrating its workforce meaningfully, driving higher employee satisfaction and program success.